Thousands of digital marketers from all over the world will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2018 (#ASE18). Affiliate marketers attend from over 70 countries looking for new connections, innovative visions, cutting-edge technologies, and solutions to improve their bottom line.
- An agenda crafted by the Affiliate Summit Advisory Board made up of the biggest stakeholders in the affiliate marketing industry – packed with engaging presentations and panels covering the latest industry trends, analysis, and challenges
- Three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, traffic sources;
- A variety of networking events in relaxed environments that encourage the exchange of open ideas and experiences
- Access to online tools providing opportunities to arrange meetings with other attendees and speakers before, during and after the event
Get ready for unparalleled networking and inspiration while you discover what’s next on the performance marketing horizon.
Keynote Speaker – May 10, 2018 – Dr Sandra Matz on Psychological Targeting in Digital Marketing
We are delighted to announce the final keynote speaker for Affiliate Summit East 2018, Dr Sandra Matz, who will be sharing her knowledge on Psychological Targeting and its effectiveness in the context of Digital Marketing. Dr Matz’s keynote session will take place at 11.00am on the first day of Affiliate Summit East, Sunday, July 29th at the New York Marriott Marquis.
Dr Matz’s session ‘Psychological Targeting: How does it work? How effective is it? How can we use it (ethically)?’ will focus on the following three questions: (1) How does psychological targeting work? (2) How effective is it in the context of digital marketing? (3) And finally, what are the potential benefits and ethical challenges of psychological targeting, and how can we address them successfully?
Hannah Wharrier, Vice President of Affiliate Summit has said “The Cambridge Analytica scandal has cast a spotlight on psychological targeting in recent months. We’re really excited to hear from Dr Matz on how psychological targeting can be implemented in an ethical way, and how effective is it in the context of digital marketing.”
Through Dr Matz’s keynote session, you will learn more about Psychological Targeting and how it can drive conversions and click through rates for your business.
About Dr Sandra Matz
Dr Sandra Matz is an Assistant Professor in the Management Division at Columbia Business School. Combining methodologies from psychology and the computer sciences, her work explores the question of how insights about people’s psychological profiles (e.g. personality) extracted from their digital footprints (e.g. Facebook Likes) can help individuals and businesses make better decisions.
Dr. Matz was named one of the DataIQ’s 100 most influential people in data-driven marketing in 2015 and 2016, and her work has attracted worldwide media attention from outlets like the Independent, the BBC, CNBC, Wired, Business Insider, the Washington Post, the Chicago Tribune, and the World Economic Forum.
