If you have never heard of Kambi your not alone. Sports Books primarily online work with several B2B operators to source the best available live products to give the player the best possible sports betting experience. Essentially the B2B Sports Book partner’s are critical to ensuring engagement and providing the latest technology. From promotions to features and live betting Kambi has led the way in innovation in Europe over the past two decades. Kambi has now extended its business to the United States and is the wagering partner / platform for DK Sportsbook and SugarHouse. Both online Sports Books are recreating the way we play with the launch of the Teaser+ Parlay. This feature is now live on all Kambi-powered sportsbooks offering some of the best Online Sports Betting Value we’ve seen in the United States. Feel free to check it out and see the live prices at SugarHouse. The site is accessible outside of New Jersey but you will have to be within New Jersey to use the product.
Kambi reengineers popular parlay product with innovative Teaser+
Teaser+ delivers greater value to players by swapping out the odds table used to price traditional teaser parlays in favor of in-house generated odds
Leading sports betting supplier Kambi has developed an innovative version of the popular teaser parlay, after implementing a new method of pricing the wager which delivers greater value to bettors than the common teaser product.
Teaser+, which was launched yesterday in time for the start of the NFL season, differs from the traditional teaser due to the fact Kambi’s in-house trading team generates a price based on each individual leg of a player’s chosen parlay.
Until today, all teaser parlays have been allocated a predetermined price according to an operator’s static odds table. For instance, a three-team parlay gaining seven points on the spread will be allocated the same odds each time, no matter the identity of the teams involved.
In reinventing the product, Kambi’s trademark-pending Teaser+ swaps the odds table for its wide range of in-house generated alternative lines, thereby ensuring the teased parlay accurately reflects the players’ selected teams, match factors and related probabilities.
As a result of this more precise and fully automated process, Kambi’s Teaser+ not only gives players the price they would receive if they selected the teased spreads individually, but in almost every instance generates a more generous price when compared to the odds tables used by other operators and suppliers.
Furthermore, having priced each parlay leg separately, Teaser+ can treat ties as a push to keep the remaining selections running – right down to two-team parlays, meaning Kambi-powered operators will be alone in settling a two-team push and win teaser as a winning single wager.
The launch of Teaser+ further enhances Kambi’s market-leading US proposition and underlines the supplier’s position as one of the industry’s leading innovators, having also been first to develop Cash Out, the live ticket system which was recently debuted in New Jersey.
In addition, Kambi recently expanded the scope of its price differentiation tool, which now gives operators the freedom to adjust the competitiveness of their betting margins across all major US sports.
Kristian Nylen, Kambi Chief Executive Officer, said: “For two decades, Kambi has been at the forefront of sportsbook innovation, releasing products and enhancements that have raised the bar in user experience, which ultimately drives greater returns for our operators.
“When we considered how the market priced the classic teaser, we felt the processes involved had failed to evolve with the wider industry, or kept pace with technology, therefore we identified and implemented a more efficient and transparent way of offering these bets.
“Kambi’s Teaser+ has the potential to fundamentally change how both operators and bettors consider teaser bets, with our modern approach a step away from the current one-size-fits-all system to deliver a fairer and more advantageous price to the player.”
About Kambi
Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 22 customers include DraftKings, Rush Street Interactive, ATG, Kindred Group, 888, LeoVegas, Mr Green and Napoleon Games. Kambi employs more than 600 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney.
